D2C brand struggling with inconsistent sales, high CAC, low conversion, and no clear path to profitability.

Build a structured growth engine starting with strong demand generation through performance marketing and influencer-led content. Optimize website conversion with clear positioning, trust signals, and high-converting creatives. Increase AOV using bundles, upsells, and subscription models. Improve retention via email/SMS flows and post-purchase engagement. Track unit economics closely and scale only what’s profitable.

High CAC burning cash — brand stuck below ₹10L monthly revenue ceiling.

Fix acquisition by shifting from heavy ad dependence to a mix of high-performing creatives, UGC, and influencer-led demand. Improve targeting and retargeting to reduce wasted spend and capture high-intent users. Increase conversion rate with stronger landing pages, clear offers, and trust signals. Boost AOV through bundles, upsells, and pricing optimization to absorb CAC. Track contribution margins closely and scale only profitable campaigns and SKUs..

ROAS stuck at 1.8× — couldn't scale Meta without margins collapsing.

Unit economics modelling, creative pivot, UGC + top-of-funnel content seeding.

Zero organic leads — fully dependent on paid with no compounding channel.

Technical SEO, ingredient-led authority, topical clusters for buyer intent.

High dependency on marketplaces leading to low margins, no customer ownership, and limited brand control.

Built a strong D2C ecosystem by developing a conversion-optimized website, implementing performance marketing (Meta + Google), and leveraging SEO for organic traffic. Introduced retention strategies like email/SMS automation, subscription models, and bundling to increase AOV. Focused on high-converting creatives and landing pages to reduce CAC and improve ROAS while gradually shifting traffic from marketplaces to owned channels..

Luxeberry struggles to establish itself as a premium home decor brand on Amazon due to weak listings and price-driven positioning.

Optimize listings with premium titles, bullets, and SEO. Upgrade images + A+ Content + videos for a luxury feel. Use FBA for Prime advantage. Run Sponsored Ads (Product, Brand, Video) and build strong reviews..

Missing Diwali and wedding season peaks — no festive strategy in place.

Seasonal calendar, gift bundle strategy, influencer seeding Instagram + Pinterest.

High CPM, low conversion — impressions not translating to product visits.

Landing page CRO, creative split test, retargeting window restructure.

Premium pet food losing to generic Amazon competition — margin war.

Repositioned as vet-recommended premium — story content, reviews, subscriptions.

No SEO in a high-intent category — all queries going straight to competitors.

Topical pet health clusters, GEO for AI search, backlinks via pet communities.

Loyal offline buyers but zero Blinkit or quick commerce presence.

Blinkit onboarding, catalog strategy, demand forecasting, hyperlocal dark store ads.

High bounce — traffic not converting despite strong top-of-funnel performance.

PDP audit + copy, trust badges, video demos, checkout friction removal.

New brand — needed profitable first ₹1Cr on a shoestring budget.

0→1 sprint: channel prioritisation, Meta test-and-learn, micro-influencer seeding.

India's leading D2C grooming brand — needed organic to compound alongside paid.

SEO content authority, AI visibility playbook, technical site architecture.

Nutrition brand launching — needed first 1,000 orders profitably.

0→1 paid growth, marketplace listing optimisation, creative strategy for supplements.

High churn subscription brand — customers not returning after first purchase.

Email + WhatsApp retention loops, loyalty architecture, D30/D60/D90 flows.

1.8× ROAS — couldn't profitably scale beyond ₹5L ad spend.

Full-funnel restructure: awareness video, mid-funnel testimonials, bottom-funnel offers.

Great product, no positioning — untapped founder personal brand story.

Brand strategy sprint, founder-led content, LinkedIn + Instagram build-out.

National elections — India's highest-stakes digital environment. Zero margin for error.

Headed digital across national + state campaigns: strategy, media buying, budget allocation.

Joined as intern with zero formal background — learned everything on the job, fast.

Built ecom practice from scratch — catalogs, performance campaigns, marketplace ops end-to-end.

Zero inbound — over-reliant on cold outreach with poor reply rates.

SEO + thought leadership, LinkedIn founder posts, AI search optimisation for SaaS.

Strong Instagram but zero conversion from social to website sales.

Instagram shop, link-in-bio CRO, shoppable reels, drop urgency framework.

Beautiful product, generic website — high-intent visitors not converting.

Premium rebuild, CRO PDPs, trust signals, WhatsApp consultation funnel.

High CPL — leads expensive and converting poorly to paid enrolments.

Landing page CRO, lead qualification funnel, Google search ads for high-intent.

Heritage offline brand with no digital credibility — didn't know where to start.

Digital audit, Amazon brand store, authority content for Ayurvedic ingredients.

Low trust + high CAC — poor conversions due to quality concerns.

Revamped product pages with trust-building elements (certifications, reviews, UGC, real images) and high-converting creatives. Introduced influencer-led content and social proof to build brand credibility. Optimized ad funnels with better targeting, retargeting, and landing page experience. Improved AOV using bundles and limited-time offers. Result:.